Salespage

Step 2: Create a great title and tagline for your product or service

Create a great title and tagline that is magnetic. It is to the point and clear, so it’s clear what your product or service is about. It describes the problem you are solving and gives hints about the solution or the result. Most times, you write this down in 2 lines, in the same manner as on your homepage.

Step 2a: Target Audience

It is important that visitors of your sales page, as fast as possible, knows if they are at the right place. Is the product or service that you offer for them. If not, then they can search further. So make sure that you write down what your target audience is.

Step 2b: Sales Video / Picture

Video is something that not many people use on their sales page, but it works fantastic. And if you have a company that is build around you as a person, then it is even more important. If you have a video, people can get a better picture / impression of you. If they really can connect with you and resonate with you and the product or service that you offer.

Step 3: Showcase your expertise

Place logos of well-known companies you served or share numbers that illustrate your experience.
Don’t make this too difficult. Even if you are just starting out, I am sure you have already helped a lot of people.

Step 4: Connect with your ideal client

If someone comes on your sales page, they want to instantly know and feel: this is for me, yes or no. For YSOB, the first draft of the sales page, where we call in our clients, went like this:

If you experience one or more of the problems below, then we have THE solution for you!

Instantly, we got dozens of people to leave their email addresses to receive our special launch offer.

Step 4a: Why we can help you

Describe who you are or what your company does and what it specializes in. Show that you have sufficient knowledge and experience to solve the aforementioned problem / ‘pain’. Mention some relevant figures that emphasize that you are the leader in your market segment (radiating authority).

Step 5: State the USPs of your offer

Then share the advantages of your product or service. Focus on the outcome. Write down why your offer is so valuable for your ideal client. What are the benefits when they invest in your product or service? (Be clear about the benefits). What will change for them on a practical level after working with you?

Make this super-specific and practical. Share personal, day-to-day examples and avoid “vague” concepts like: “you have come home again to who you really are.” What does it look like in their lives if they feel they “came home to who they really are?”

Add Your Heading or a Quote Text Here

Step 6: Share a relatable story about yourself

Build on your authority and give people the chance to get to know you by sharing something about yourself. Use storytelling to do this. Share why you are THE person to help them get the results they desire. As we shared before, doing business is all about building relationships. The personal story behind your mission will be relatable to people. It makes it easy to start to trust you, that you know what you are talking about.

You can also share your personal mission here or share something about your values so it’s easy for people to see if you are a match.

Step 7: Share social proof

Share testimonials. Share what other people say about working with you. The testimonials can also be from a related program in the same area. It’s about the results that people get. Make sure your testimonials are as specific as possible, so people get what the benefits are for their lives and/ or business when they work with you.

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Adam Sendler
CEO of Business
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Mila Kunis
Online Dating Coach
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Mike Stuart
Serial Entrepreneur

Step 8: Introduce your offer

In this stage of your sales page, you shift from letting your client get connected to you and your mission to sharing about the product and inviting them to start working with you. Write down the practical details, where, when and how by example.

Feature one

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Feature two

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Feature three

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Feature four

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Feature five

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Feature six

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Step 8a: The investment

Write down what the investment is for them. You can combine this step, with
step 8 ‘Introducing your offer’ but 
most of the times it is better to write this down separately. 

Personal

$ 29
99 Per Month
  • 15 Accounts
  • 100 GB Space
  • 1 Domain Name
  • 500 GB Bandwidth

Pro

$ 39
99 Per Month
  • 15 Accounts
  • 100 GB Space
  • 1 Domain Name
  • 500 GB Bandwidth

Team

$ 59
99 Per Month
  • 15 Accounts
  • 100 GB Space
  • 1 Domain Name
  • 500 GB Bandwidth

Step 8b: Bonuses / Extras

It always good the give some extra bonuses, but make sure that they are related to your product for content but also with a price that makes sense. So if your product is $ 1197 and you give bonuses for $ 10.000 it can feel a bit of proportion. I know you see this everywhere, so it probably will still work but we use conscious marketing. This is a way of marketing that doesn’t have the goal of making tons of money, but the goal is to make as much impact as possible for as many clients. Don’t get me wrong if this is your goal, it’s ok to make a lot of money.

Bonus: Lorem ipsum dolar valued $49

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Bonus: Cras justo odio dapis valued $99

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Step 9: Create a sense of urgency

To invite people to commit to the results they are going to get when they use your service or products, you can create a sense of urgency and invite them to invest in their results NOW and not wait until their uncomfortable feelings are gone.

If you do this with the right intention: to help people get results NOW and not let them make excuses, it’s possible to do this from a loving sense. If you don’t use a sense of urgency in your marketing, chances are that people will have too much time to talk themselves out of making a decision and moving forward. And that is not serving them either.

You can create a sense of urgency in these ways:

  1. Offer a time-sensitive bonus.
  2. Put a timer on your sales page. Only when they invest within this timeframe will the investment be lower than usual.
  3. Launch your product or service at a certain date.
  4. Only make your product or service available a couple of times a year.
Dagen
Uren
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Seconden

Step 10: Make a clear call to action

Show people exactly what they need to do in order to invest in your product or service. Don’t leave anything into the dark. Don’t overwhelm them with too many choices, and it has to be very clear for them what the best option for them is. A confused mind won’t buy.

Step 11: More testimonials

Add more testimonials. The more positive testimonials you can share, the easier it gets for your client to say “yes” to working with you. This is about building trust by using social proof, but don’t lie about it.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Adam Sendler
CEO of Business
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Mila Kunis
Online Dating Coach
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Mike Stuart
Serial Entrepreneur
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Adam Sendler
CEO of Business
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Mila Kunis
Online Dating Coach
Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Mike Stuart
Serial Entrepreneur

Step 12: Decide if you want to add a guarantee

Some people like to give a guarantee, some people don’t. The upside is that it can feel safer for people to buy. It doesn’t necessarily have to be a money-back guarantee, but make it safe for them to sign up. Money isn’t the number one reason why people don’t buy, but more often, they are scared that something will not work because they have already tried SO many things that haven’t worked before. The downside is that you can attract people who aren’t all in with working with you. So that’s why some people don’t like to offer a guarantee. Decide what works for you.

Step 13: Add a FAQ

In this part, you can remove any objections that people might have. Write down all the reasons why people aren’t going to buy your product or service, and then remove these objections.

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